Following the success of the EU Blockathon 2018, the 1st anticounterfeit blockchain competition, the EUIPO Observatory organised a follow-up workshop in September gathering representatives from the EU institutions as well as intellectual property rights (IPR) experts and solution providers.
Participants were invited to explore current initiatives in the field of enforcement and supply chain traceability, and to give their views on priority challenges in the fight against counterfeiting.
A number of matters were brought to the table by stakeholders, among them:
- the necessity to assist platforms such as Amazon or Alibaba identify and address the online sale of counterfeit goods;
- the need to incentivize operators to participate in the fight against counterfeiting;
- the willingness to launch a global interoperability standard on blockchain technology whereby parties can scan and easily retrieve all the required information to prove authenticity and improve the effectiveness of cross-border controls.
Finally, winners of the 2018 Blockathon had the opportunity to introduce their projects to the audience. In this context, ScanTrust presented its “Goodchain Project” which incentivizes consumers to perform product authentication themselves.
The report of the seminar featuring the state of progress of Blockathon winners is now available here: