Our Principles
Track & trace and authentication technologies are designed to record, monitor and secure products as they move from source to consumer, verifying their authenticity every step of the way. Used properly, these technologies can have a dramatic impact on the fight against counterfeiting and smuggling.

Recent EU regulations, as well as conventions, guidelines and codes of conduct promoted by international organisations such as the WHO, OECD and ICC provide frameworks for action by governments, industry and enforcement agencies. However, standards need to be interoperable across country and regions, remain affordable for adoption by smaller businesses, and be flexible enough to keep up with technological improvements – allowing the “good guys” to remain one step ahead of the bad.

Our key principles

  • Foster open standards: Open standards offer significant advantages, driving down costs, increasing adoption rates and fostering international cooperation
  • Build on what works: Basing track & trace and authentication systems on existing business processes is likely to promote more rapid, robust implementation
  • Encourage competition: Competition amongst track, trace and security feature providers should be encouraged
  • Work together: Effective track & trace and authentication solutions require collaboration between industry, regulators, governments, and NGOs

To achieve these we will

  • Encourage the development of advanced technologies for track & trace and authentication across global supply chains
  • Promote systems that offer interoperability across the entire supply chain
  • Develop and promote internationally recognised open technical standards that establish clear rules for capturing and sharing data
  • Make the case for stakeholders to be able to choose the authentication features most appropriate to their  needs, according to agreed common standards
  • Help the authorities in implementing measures designed to tackle criminal activity